Local businesses are famous for finding ways to lure street-corner attention – whether it’s rolling a clearance rack onto the sidewalk or hiring a clown to wave at passing traffic. But those attention-grabbers don’t work as well when most passersby are staring down at small screens. That’s why Main Street has gone “mobile,” adopting the latest new-media phenomenon at an alarming rate. Research indicates that half of all SMBs are hoping to jump on the mobile marketing bandwagon this year, driving combined spending on mobile advertising and promotions (including the ever-popular “deals”) over $1.2 billion this year. This 26-page report details the burst of interest by local businesses in using mobile devices to lure customers with proximity advertising, coupons and SMS offers. It offers 27 charts that show current and forecast trends for household penetration of mobile devices (including smartphones and tablets) and rich detail on local-business spending on mobile advertising and promotions.
Start a conversation