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This should reflect the real-world situation that you identified as needing improvement which prompted the actions taken in this case. *Required
Did something happen or change in your circumstances which led you to take new action?
If any actions by your competitors led you to take the action described in this case, please describe them here.
Describe the action taken to improve upon the situation described as the business challenge. *Required
Analytics are key to case studies being published. Please be as specific as possible as you describe the results of the action taken in the case. Some metrics may include clicks, page views, interactiions, forms submitted, calls completed, coupons redeemed, sales revenue, etc. *Required
What was they key takeaway from the action taken in this case. Would you repeat it?
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