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Borrell Associates Releases "Main Street Goes Mobile - Aug' 2011"
Local businesses are famous for finding ways to lure street-corner attention – whether it’s rolling a clearance rack onto the sidewalk or hiring a clown to wave at passing traffic. But those attention-grabbers don’t work as well when most passersby are staring down at small screens. That’s why Main Street has gone “mobile,” adopting the latest new-media phenomenon at an alarming rate. Research indicates that half of all SMBs are hoping to jump on the mobile marketing bandwagon this year, driving...
Read moreTop 8 Local Markets for Mobile Advertising Spending:
New York City Mobile Marketing
New York City leads the nation in terms of mobile ad spending. Businesses spent $386 million dollars in 2010 to reach people in New York City through mobile devices. Of that amount, only 6% came from businesses located within New York City, representing $24 million dollars. More mobile ad spending was delivered through mobile browsers than any… Read More...
Chicago Mobile Marketing
Chicago ranks second in the nation in terms of mobile ad spending. Businesses spent $265 million dollars in 2010 to reach people in Chicago through mobile devices. Of that amount, only 7% came from businesses located within Chicago, representing $19 million dollars. More mobile ad spending was delivered through mobile browsers than any other… Read More...
Los Angeles Mobile Marketing
Los Angeles ranks third in the nation in terms of mobile ad spending. Businesses spent $240 million dollars in 2010 to reach people in Los Angeles through mobile devices. Of that amount, only 7% came from businesses located within Los Angeles, representing $17 million dollars. More mobile ad spending was delivered through mobile browsers than any… Read More...
Dallas Mobile Marketing
Dallas ranks fourth in the nation in terms of mobile ad spending. Businesses spent $196 million dollars in 2010 to reach people in Dallas through mobile devices. Of that amount, only 8% came from businesses located within Dallas, representing $15 million dollars. More mobile ad spending was delivered through mobile browsers than any other means,… Read More...
Philadelphia Mobile Marketing
Philadelphia ranks fifth in the nation in terms of mobile ad spending. Businesses spent $181 million dollars in 2010 to reach people in Philadelphia through mobile devices. Of that amount, only 7% came from businesses located within Philadelphia, representing $13 million dollars. More mobile ad spending was delivered through mobile browsers than… Read More...
Atlanta Mobile Marketing
Atlanta ranks sixth in the nation in terms of mobile ad spending. Businesses spent $178 million dollars in 2010 to reach people in Atlanta through mobile devices. Of that amount, only 7% came from businesses located within Atlanta, representing $12 million dollars. More mobile ad spending was delivered through mobile browsers than any other means,… Read More...
Washington DC Mobile Marketing
Washington DC ranks seventh in the nation in terms of mobile ad spending. Businesses spent $168 million dollars in 2010 to reach people in Washington DC through mobile devices. Of that amount, only 8% came from businesses located within Washington DC, representing $14 million dollars. More mobile ad spending was delivered through mobile browsers… Read More...
San Francisco Mobile Marketing
San Francisco ranks eighth in the nation in terms of mobile ad spending. Businesses spent $143 million dollars in 2010 to reach people in San Francisco through mobile devices. Of that amount, only 7% came from businesses located within San Francisco, representing $10 million dollars. More mobile ad spending was delivered through mobile browsers… Read More...
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